The perception of the brand BMW in the frame of the automotive market in the Czech Republic

This master thesis deals with the perception of the brand BMW on the automotive market in the Czech Republic. The aim of the thesis is the assessment of the position of the brand BMW and its perception by Czech consumers. For this purpose the thesis is divided into six chapters. In the first chapter the brand and brand strategies are solved. Second chapter deals with marketing research. Third and fourth chapter both analyze the automotive market in CR. In the fifth chapter the brand BMW and its competitors are more thoroughly characterized. The last chapter is dedicated to the perception of the brand and there are two surveys. One of them was prepared directly for the car producer BMW and the second one was done by the author. On the basis of the results of the surveys the final conclusions are made

Analysis of dispute settlement in WTO - DS between Brazil and USA concerning subsidies on Upland cotton

The subject of this bachelor's thesis is the dispute settlement between Brazil and USA concerning subsidies on Upland cotton. The work is divided into four chapters. The first chapter is dedicated to cotton as commodity and to international trade with cotton. The description of Brazil and USA on cotton market is also included. The second chapter deals with the dispute settlement itself and with classification of subsidies. The third chapter describes third countries, which joined the dispute settlement. The fourth chapter is focused on contemporary situation and development in this area

The perception of the brand BMW in the frame of the automotive market in the Czech Republic

Tato diplomová práce se zabývá vnímáním značky BMW na automobilovém trhu České republiky. Cílem práce je zhodnocení pozice značky BMW a její vnímání českými spotřebiteli. Za tímto účelem je práce rozdělena do šesti kapitol. V první kapitole je řešena problematika značky a značkové strategie. Druhá kapitola se zabývá marketingovým výzkumem. Třetí a čtvrtá kapitola analyzují automobilový trh v ČR. V páté kapitole je podrobněji charakterizována značka BMW a její konkurence. Poslední kapitola je věnována vnímání značky a jsou zde provedena dvě dotazníková šetření, přičemž jedno z nich bylo vypracováno přímo pro automobilku BMW, druhé bylo provedeno autorkou. Na základě výsledků těchto výzkumů jsou vyvozeny závěry.This master thesis deals with the perception of the brand BMW on the automotive market in the Czech Republic. The aim of the thesis is the assessment of the position of the brand BMW and its perception by Czech consumers. For this purpose the thesis is divided into six chapters. In the first chapter the brand and brand strategies are solved. Second chapter deals with marketing research. Third and fourth chapter both analyze the automotive market in CR. In the fifth chapter the brand BMW and its competitors are more thoroughly characterized. The last chapter is dedicated to the perception of the brand and there are two surveys. One of them was prepared directly for the car producer BMW and the second one was done by the author. On the basis of the results of the surveys the final conclusions are made